PLEASE PRINT AND REVIEW IT AND HAVE IT AVAILABLE WHEN
CONTACTED FOR AN INTERVIEW.
“Hello, this is (your
name) calling from Yellow Pages Opinion Research. This is a courtesy call to see if you have a
Yellow Pages directory?” (Go to Question #1).
1. “Do you use either an internet Yellow
Pages or a Yellow Page print directory once, twice, or more than twice a month?”
a.
Once or twice per month (Go to Q.
#2)
b.
More than twice per month (Go to
Q. #2)
c.
Zero or Don’t Know
(Go to A.)
2. “Did you purchase a product or service
within the last month as a result of using the Yellow Pages?”
a.
Yes (Go to A.)
b.
No or Don’t Know
(Go to A.)
A. “As a thank you for your time and to
introduce you to your new neighborhood, we’d like to give you 4 weeks of the
Sunday Cleveland Press. It does stop
automatically at the end of the 4 weeks so there’s no obligation to
continue. Do you already subscribe to
the paper?” (If Yes, go to C. If No, Continue:) “Your address is (check complete
address)? Is there an apartment
number? May I have your first name
please? And your last name is ?”* (If customer objects, go to D. If customer doesn’t object, go to B.)
B. “The 4 week gift of the Cleveland Press will start either
next Sunday or the Sunday after that. If
you have any questions regarding your gift or your delivery, please call the
Cleveland Press. Thank you and I hope
you enjoy the newspaper. Goodbye.”
C. ALREADY RECEIVING PAPER
“I’m sorry
but the gift is only valid for non-subscribers.
Thanks again for answering our questions. Goodbye.”
D. CUSTOMER DOESN’T WANT GIFT
“I’ve had a lot of people tell
me this, but since it’s free they take it for the trial period to see how they
like the paper. It does stop
automatically so can we get the gift paper started for you?” (If customer
doesn’t object, verify name and address if you haven’t already done so, and go
to B. If customer objects, say: “Thank you. Goodbye.”)
* If the last name can not
be easily pronounced, try spelling it.