HERE IS AN EXAMPLE OF A SCRIPT FOR ONE OF OUR FREQUENTLY CALLED PROJECTS.

 

PLEASE PRINT AND REVIEW IT AND HAVE IT AVAILABLE WHEN CONTACTED FOR AN INTERVIEW.

 

SAMPLE SCRIPT

CLEVELAND OHIO – THE PRESS

YOR NEW MOVER FIRST CONTACT SCRIPT

 

“Hello, this is (your name) calling from Yellow Pages Opinion Research.  Is this the              residence?  This is a courtesy call to see if you received your Yellow Pages directory?”

            If Yes:  Go to 1. Yes or Don’t Know

            If No:    Go to 2. No, Didn’t Rec. Directory and Pkg.

 

1. YES OR DON’T KNOW:

“Do you recall receiving a packet of advertisements and coupons that would have been included with the directory?”  (Record response and continue.)

 

“As a thank you for your time and to help introduce you to your new neighborhood, we’d like to give you 2 weeks of the Daily & Sunday Cleveland Press.  It does stop automatically at the end of the 4 weeks so there’s no obligation to continue. Do you already subscribe to the paper?”  (If Yes, go to B.  If No, continue.)  “Your address is (check complete address)?  Is there an apartment number?  May I have your first name please?”  (If customer doesn’t object, go to A.  If customer objects, go to C.)

 

2. NO, DIDN’T REC. DIRECTORY AND PKG:

“I’ll make a note of that.  As a thank you for your time and to help introduce you to your new neighborhood, we’d like to give 2 weeks of the Daily & Sunday Cleveland Press.  It does stop automatically at the end of the 2 weeks so there’s no obligation to continue.  Do you already subscribe to the paper?”  (If Yes, go to B.  If No, continue.)  “Your address is (check complete address)?  Is there an apartment number?  May I have your first name, please?”  (If the customer doesn’t object to the gift, go to A.  If the customer objects, go to C.)

 

A.         CUSTOMER WANTS GIFT                   

“The 2 week gift of The Press will start either next Sunday or the following Sunday.  If you have any questions regarding your gift or your delivery, please call The Press.  Thank you and I hope you enjoy the newspaper.  Goodbye.”

 

B.         ALREADY RECEIVING PAPER                          

 “I’m sorry but the gift is only valid for non-subscribers.  Thanks again for answering our questions.

Goodbye.”

 

C.         CUSTOMER DOESN’T WANT GIFT

“I’ve had a lot of people tell me this, but since it’s free they take it for the trial period to see how they like the paper.  It does stop automatically so can we get the gift paper started for you?”  (If customer doesn’t object, verify the name and address, if you haven’t already done so, and go to A.  If customer objects, say: “Thank you.  Goodbye.”)